Manufacturing in rapid response within the framework of leading marketing dimensions A field study in a sample of manufacturing centers in Iraq
Abstract
The Study attempts to test the role of entrepreneurial marketing dimension's (EM) to achieve Quick response manufacturing (QRM), A field Study in a Sample of Prosthetic limbs Industry Centers. In its Conceptual Framework, the Study adopted the dimensions of the entrepreneurial marketing as an independent variable and quick response manufacturing as dependent variable. while the study problem was determined by posing questions Including theoretical philosophy and statistical process as follows:
- To which extent the sample researched applied the principles of quick response manufacturing (QRM)?
- Can adopting the dimensions of the entrepreneurial marketing (EM) to activating those principles?
- Is there a reflected about success in entrepreneurial marketing (EM) application to enhance the principles of quick response manufacturing (QRM)?
After crystallization of the conceptual framework and reviewing of the related foregoing research efforts, a Hypothetical was designed to reflect the nature of the correlations and impact between the variables based on a number of main and sub hypotheses that were tested in a field study in a sample of prosthetic limbs Industry centers in Iraq. In order to achieve a deeper understanding of this impact, the researcher has adopted a field study approach by the adoption of a set of tools in collecting data represented by personal Interviews and field visits as well as the questionnaire form.
The Study Concluded a Set of Conclusions Including the Following:
- The results of the exploratory study show that the overall rate of awareness among the respondents in the study sample towards the variables was good and Positive, Which confirms that the respondents are concerned with the dimensions of the entrepreneurial marketing in order to achieve quick response manufacturing in the Investigated centers.
- The study found a significant correlation and Impact between the dimensions of the entrepreneurial marketing and quick response manufacturing in the investigated centers.
