Indicators the Leadership of the Ocean Blue in the two companies Asia cell and Zain communications in Iraq

Abstract

The main objective of the study was to identify the degree of practice of blue ocean driving indicators in the two organizations concerned, And the extent to which local telecoms companies seek to achieve outstanding performance through the leadership of blue organizations based on their philosophy to enhance their organizational performance as a key advantage to achieve customer satisfaction and achieve sustainable high profits through the optimal investment of their human resources and knowledge, In this research, we express the problem with an intellectual question, which aims to determine the availability of blue ocean leadership indicators in Zain and Asia Telecom? The study used the analytical study method, based on a set of methods and tools to collect and analyze data and information from the research sample of 103 individuals from the two companies. The research reached a number of conclusions, The reduction and exclusion, increase and innovation, which showed a high response to the trends of reduction and increase, Which achieved the highest rate of response and to a medium extent the trend of exclusion in general with a lack of efforts in the two companies in the exclusion of non-essential activities, and hear the voice of customers to see their reactions to the services provided to them.